Holiday Shops

In light of the COVID-19 pandemic and the safety of our community, Holiday Shops will not be held in 2020. In 2021, we look forward to transforming the gymnasiums at USM into boutique pop-up shops, bringing together more than 65 retailers from across the country.

Shop Online for Everyone on Your List

Although we cannot welcome these vendors in person this fall, we invite you to support their online shops.

The Holiday Shops vendor selection team searches the country for unique goods and popular items that aren't readily available in the Milwaukee area. The result is a carefully curated selection of merchandise including apparel, jewelry, accessories, and home and holiday decor at every price point. Supporting family run businesses is also a goal when inviting new vendors to participate in Holiday Shops.

A Tradition of Volunteerism

More than 100 members of the Parents' Association plan, organize, promote, and staff the three-day event. Now in its fourth decade, this shopping event has a dual mission: fundraiser for USM and friend-raiser for the community. Money raised is allocated to specific 'wish list' items from school administration to support teaching and learning for all USM students.

Holiday Shops will return in 2021!

Since 1976, the University School of Milwaukee has hosted its annual Holiday Shops event featuring:
  • 65 Unique Vendors from Across the Country – Clothing, Accessories, Jewelry, Gifts, Home Decor, and Personalized Hard-to-find Items
  • A Fabulous Preview Party on Opening Night
  • An Online Auction Of Dozens of One-Of-A-Kind Items and Experiences You Can't Find Elsewhere
  • More than $150,000 Raised Annually to support teaching and learning in all divisions at USM
Each holiday season the gymnasiums at University School of Milwaukee transform into a collage of boutique pop-up shops. Organized by the Parents’ Association and run by more than 100 dedicated volunteers, all funds raised purchase specific wish list items requested by the lower, middle and upper school administration to enhance the learning experience , Join the thousands of annual visitors who agree that Holiday Shops is “Fun, Friends and Fabulous.” Spend the day, bring a friend and enjoy lunch in the Holiday Shops café. This special USM event is a true community-wide gathering and tradition.

Address and Contact Info

USM Parents' Association
University School of Milwaukee
2100 W. Fairy Chasm Rd.
Milwaukee, WI 53217

Phone 414.540.3541
Fax 414.540.3549

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Prekindergarten (age 3) - Grade 12 • Independent • Coeducational
© 2019 University School of Milwaukee
2100 W. Fairy Chasm Road, Milwaukee, Wisconsin 53217 • 414.352.6000