Gift of Stock

Based on the recent growth of the stock market, you may want to consider a gift of appreciated stock that you have owned for more than one year. If you continue to itemize your deductions, you can claim an income tax charitable deduction for the stock's current value, plus, you would avoid paying tax on the capital gain. (Please compare the examples in the table below.)

Donate $10,000 in appreciated stock ($2,000 cost basis)Donate $10,000 cashFirst sell appreciated stock and then donate cash
Charitable deduction $10,000 $10,000 $10,000
Ordinary income tax saving (32% bracket) $3,200 $3,200 $3,200
Capital gains tax (20% on $8,000 gain) $1,600 saved N/A $1,600 paid
Total tax savings$4,800$3,200$1,600

Even if you can no longer itemize your deductions, donating appreciated stock can still be a good idea, as you would avoid the capital gains tax that would be due if you sold the stock.
In order for your gift of stock to be properly credited, you (not your broker) need to contact the USM Advancement Office and provide the following information:

  • the name and firm of your broker
  • the company and the number of shares you are donating
  • for what purpose you are designating your gift (USM Fund, pledge payment, specific program use, etc.)
Please send the above information to Marlene Connor in USM's Advancement Office at 414.540.3336 or

Information for Your Broker

USM's Broker Robert W. Baird
777 E. Wisconsin Ave.
Milwaukee, WI 53202
USM's Contact at Baird Jaime Johnson
800.792.2473 ext. 3923
Contributions to USM
(all non-Endowment gifts)
DTC#: 0547
Account#: 8511-9151
Contributions to USM's
Endowment Fund
DTC#: 0547
Account#: 8511-6251
If needed, USM's Tax ID # 39-6076442

For More Information

Please contact Marlene Connor in USM's Advancement Office at 414.540.3336 or
Prekindergarten (age 3) - Grade 12 • Independent • Coeducational
© 2019 University School of Milwaukee
2100 W. Fairy Chasm Road, Milwaukee, Wisconsin 53217 • 414.352.6000